The brief
Launch the Kodak Picturemaker kiosk into the fast-paced digital imaging market, and educate consumers of the benefits.
The solution
Quantum has created a range of impactful POS materials since the first generation of Picturemaker in 2002. We’ve managed a series of in-store demonstration campaigns with leading retailers such as Boots, Sainsbury’s, Tesco, and Superdrug. Experiential marketing at key events such as the Clothes Show Live, have increased awareness and added theatre to the kiosk experience. To capitalise on the growing mobile imaging market, Quantum have worked with Kodak on partnership activity with O2 and Nokia at providing presence and interaction at sporting and music events.
The Kodak Picturemaker is now listed in over 1600 stores nationwide.
Quantum Marketing: A creative marketing agency specialising in brand strategy, sales promotions, trade and consumer marketing and loyalty programmes.
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